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Digital strategy for cultural institutions. New video every Wednesday.

Over the last 10 years I've worked with museums, theatres, and festivals across Italy on one problem: the gap between what digital tools promise and what cultural teams can actually use.

I build too. Showtime! is the product I've developed specifically for the cultural sector.

My mission is to help cultural organizations grow their audience without losing their identity in the process.

Weekly thinking on visitor experience, digital strategy, and community building for cultural operators.

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