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Brands. Behaviour. AI.

I break down how brands actually grow using consumer psychology, systems thinking, and real-world case studies. 

I'm Rachit Kapoor 👋🏻 and I've spent 16 years building and scaling global brands (Amazon & Fortune500s). Here, I knock down what works and "why." 

On this channel:
(a) Iconic brand breakdowns
(b) Growth frameworks used inside global companies
(c) Consumer psychology made practical
(d) How AI is reshaping marketing 

If you care about long-term brand advantage, subscribe.