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I"I don’t just love coffee—I’ve built my life and business around it.

From cracking the first crack to cracking the code to great coffee to scaling Corridor Seven Coffee Roasters, my journey is about turning passion into impact. This channel is where I share everything I’ve learned—so that no matter where I go, I can always find a damn good cup, and so can you.

Who is MV - hats what i am now known as  ( also the beverage "MV Americano" .... now you know what the MV stands for " )
Certified Coffee Q-Grader (Melbourne, Australia)
 3 National Coffee Awards
TEDx Speaker x 2
SCA Taster, Brewer & Roaster
International Coffee Judge x 3

I’ve built a specialty coffee brand from the ground up, bootstrapped it to success, and learned the business of coffee inside out. This channel is where coffee meets entrepreneurship—real insights, practical takeaways, and a no-BS approach to understanding what makes coffee (and coffee businesses) great.
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