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Discover how the First Insight platform helps retailers and brands make smarter product, pricing, planning, and marketing ...

Over 50% of new products fail - how do you know which ones will be the winners? We help retailers identify winning new products ...

Determining optimal entry price points is a constant challenge for retailers and manufacturers. Price a product too high and you ...

During a recent webinar, Andrew Clarke of francesca's® shared some interesting details on the launch of their sister brand, ...

David Katz discusses how Randa used consumer insight data, social engagement, and other market research to develop a new ...

The First Insight solution delivers inventory investment recommendations and go-to-market price point insight for products that are ...

David Katz, CMO of Randa Accessories, discusses how Randa uses consumer insight to drive decisions on new product ...

Lois Huff of The Limited discusses the business advantages experienced in her companies adoption of First Insight's Predictive ...

Leah Robert discusses the importance of making the right assortment decisions. She shows an example of a style that Camuto ...

First Insight CEO Greg Petro sat down with Eddie Hertzman, founder and president of Sourcing Journal, to share the latest ...

Alex Del Cielo addresses the significant sales increases that are realized on items tested through First Insight vs. non-tested items ...

By listening to the Voice of the Customer with First Insight, rue21 identified an underperforming product, eliminated it, and saved ...

Realizing margin improvements and how management of poor performers and high performers with First Insight can help.

Full Webinar: https://youtu.be/JnwGdXwK3NA Karen Pinney, Chief Merchandising Officer at rue21 discusses their focus on ...

Customer Centricity and First Insight's Future at s.Oliver.

Leah Robert discusses how Camuto Group leverages input from their core customers by engaging them early in the product ...

Lois Huff of The Limited discusses the business advantages experienced in her companies adoption of First Insight's Predictive ...

Mark Chrystal discusses the challenges with in-store testing and rethinks its role in their new product testing toolkit. "Store-based ...