Founded in 2003, Utilita is the UK’s leading Smart PAYG energy company today, specialising in innovative technology that puts its customers in better control of their energy usage than ever before. After installing a free Smart Meter in the customer’s home or garage, each customer is given a small In-Home Display (IHD), which shows in real-time what energy their home is using. The free and multi-award-winning ‘MyUtilita’ app also provides energy usage data as well as other features such as ‘instant top-ups’ and ‘power up’ which is a small interest free-loan, which comes in handy when payday is just around the corner. Utilita has more than quadrupled in size since 2015 from 180,000 to around 800,000 households and businesses across the UK.

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