H-Honesty E-Excellence R-Respect: Giving Women What They Want in a Car Buying Experience With over fifty years in business, 30 in automotive, and countless years of research, I have introduced to the auto industry “HER Certified®” – a program that will not only meet, but exceed a woman’s expectations when buying or servicing a car. https://hercertified.com/ Sales Training - Consultant - Author - Branding and Customer Experience Expert